TIM 60+

Strategic Area

Digital culture

Development goals

Sustainable cities and communities

TIM’s commitment

TIM integrates the fixed and mobile BB and UBB connectivity offer with innovative solutions for more sustainable, secure and efficient cities and communities, ensuring business continuity in emergencies. With smartworking TIM has involved 9,000 employees with a saving of 250,000 euros for social costs avoided, 7.5 million km not travelled (amounting to 1,000 Tons of emissions saved).

Value generation contribution

shared value
12,455 €mln^*

2015

shared value
14,006 €mln^*

+0%

2016

^* Estimate of the economic value (i.e. revenues) and social value (i.e. lower costs or determination of the impacts) obtained by the application of the TIM shared value model to 22 projects in Italy. This value is validated by PwC.

In an ageing country, as is Italy, TIM has chosen to give seniors new options, encouraging and supporting their integration into today’s highly technological society from which they had been partly excluded; giving them a special tariff and a series of initiatives aimed at helping them through this transition that is not necessarily obvious to them.

Scenario

This has helped them feel closer to their loved ones, using new technological tools of which they have little or no knowledge. It has allowed TIM to look after a target that is highly receptive and hungry for knowledge.

TIM for the over-60s ...

24-hour assistance with a 119 operator
3 months of TIM Entertainment without consuming GB
to make best use of the GB envisaged by the offer and bring the over 60s to approach the world of internet and social networks, we have envisaged digital training events specifically for the over 60s who have not yet become digitally literate. Training has been delivered at 8 chosen sales outlets in central and south Italy.

Milestones and performance

+ 50%Customer base

79%growth of user data (v. previous 45%)

405MBdoubling up of usage data from 198MB

8TIM sales outlets involved in digital training events