In an ageing country, as is Italy, TIM has chosen to give seniors new options, encouraging and supporting their integration into today’s highly technological society from which they had been partly excluded; giving them a special tariff and a series of initiatives aimed at helping them through this transition that is not necessarily obvious to them.
This has helped them feel closer to their loved ones, using new technological tools of which they have little or no knowledge. It has allowed TIM to look after a target that is highly receptive and hungry for knowledge.
TIM for the over-60s ...
- 24-hour assistance with a 119 operator
- 3 months of TIM Entertainment without consuming GB
- to make best use of the GB envisaged by the offer and bring the over 60s to approach the world of internet and social networks, we have envisaged digital training events specifically for the over 60s who have not yet become digitally literate. Training has been delivered at 8 chosen sales outlets in central and south Italy.