START! La vita a portata di App

Strategic Area

Digital culture

Value generation contribution

shared value
12,455 €mln^*

2015

shared value
14,006 €mln^*

+0%

2016

^* Estimate of the economic value (i.e. revenues) and social value (i.e. lower costs or determination of the impacts) obtained by the application of the TIM shared value model to 22 projects in Italy. This value is validated by PwC.

A television programme that describes how digital and innovation can concretely help im- prove people’s lives.

Scenario

It is a light factual entertainment programme, presented by Francesco Mandelli and Federico Russo. During the 10 episodes, the presenters met with and inter- viewed various start-ups, offering an original presentation of their services.

The first edition, which was broadcast on Rai Due late evening from March to June 2016 enjoyed great success amongst the public, with more than 600k television viewers per week and an average share of 6.4%.

Milestones and performance

10 episodes

644K average AMR per week

12.2 reaches on Twitter for the hashtag #Start16

6.9 impressions on Facebook on the TIM fanpage

100%positive sentiment on the social networks

+19%Brand Familiarity

+28% Brand Trust

+36% Intention to Buy

76% programme enjoyment