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Strategic Area
Digital culture
Value generation contribution
shared value
12,455 €mln*
2015
shared value
14,006 €mln*
+0%
2016
* Estimate of the economic value (i.e. revenues) and social value (i.e. lower costs or determination of the impacts) obtained by the application of the TIM shared value model to 22 projects in Italy. This value is validated by PwC.

A television programme that describes how digital and innovation can concretely help im- prove people’s lives.

Scenario

 It is a light factual entertainment programme, presented by Francesco Mandelli and Federico Russo. During the 10 episodes, the presenters met with and inter- viewed various start-ups, offering an original presentation of their services.

The first edition, which was broadcast on Rai Due late evening from March to June 2016 enjoyed great success amongst the public, with more than 600k television viewers per week and an average share of 6.4%.

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Social need
Innovation and digital transformation
Social value
369,000 euros
Materiality matrix
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Full matrix
Tutela ambientale
Persone
Digitalizzazione
Cultura digitale
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